The Writers Guild of Nero discuss: Loyalty

After discussing at length how the ‘New’ Starbucks across the road actually stays open til 9pm rather than 7, we came to terms with part of our restrain being a sense of guilt attached to it, since it would be on some level betraying our befriended staff here at Nero.

There doesn’t really seem to be any logical reasoning behind guilt, maybe the reluctance, that could just be about stepping out of a comfort zone that we had created for ourselves, but guilt, no.

“Is the concept of such loyalty merely emotional?” became the procrastination subject of discussion for the day. Allowing us to avert from actually getting any writing done.

There were clear logical advantages for the relationships we had sustained here. Us familiars, got preferential service, from table service to staff rewarding our loyalty by double & ocassionally even triple stamping our ‘Loyalty’ cards (the staff, not the company). [This amounted to free coffee!]

Starbucks don’t reward us, they don’t even do loyalty cards, they do Starbucks Cards, which hold our money ransom earning interest on our lack of better investment planning, yet we do wonder about the new flag across the road.

Do they have more accesible power points? More comfortable chairs? Friendlier staff? Reflective smart minds like ourselves, also procrastinating?

Later that day, I discovered an answer to one of these questions when I stumbled into one of the Staff members who had taken the step we’d debated for so long. In fact she’d gone beyond. She’d shifted allegiances entirely & got herself a job there. The explanation she gave was hilarious, she said the “work was much easier and enjoyable”. Somehow, ‘I’ felt betrayed, realising the ridiculousness of this, I said I’d pop in and say Hi sometime & I might.

Are loyalty & betrayal merely an emotional response in this context? I’m still uncertain. *shrugs*

Starbucks Card

Caffeine O’ Caffeine – My bitter alkaloid, my white crystalline molecule of glory, C8H10N4O2. *licks-lips* Said to be usually derived from coffee or tea: used in medicine chiefly as a nervous system stimulant, you may know me to be somewhat of an addict of the “caffeine high”.

Favouring coffee over tea for my fix and regular patron of the corporate providers of it, naturally I subscribed myself to what the average sensible person may call a cheap gimmick. The new “Starbucks card” is a slick looking credit-card sized ‘card’ (made of plastic). Logical innovation right there!

The great feature of the card is that you can top it up with ChiChing $$$ and then use the card as opposed to cash to pay for your coffee (or whatever else people buy there).

You can also register your card online at and check your balance at any point you like, like a bank. The registering process allows you to subscribe to (or not) what the average person may call ‘junk mail’ or in some instances ‘spam’, but really it’s simply a way for the corporation to make a personal connection with the average joe, with advertisements and ‘special’ offers, that save Joeys $$$ money $$$, as long as they spend enough. This is NOT a gimmick, the corporations are offering us a gesture of goodwill, who are we to decline them?